About me
I studied 3D design at Loughborough College of Art (now Loughborough University) and graduated with a 1st class honours degree in Jewellery and Silversmithing... many years ago now!
In 2012, after working for a hand made shoe company, running an independent clothing shop and having 3 children, I set up byAliceWood. With my 3D design background and years of working with leather, developing and honing both making and designing skills, I decided it was time to start my own business.
The design principle behind byAliceWood is that "form follows function". There is beauty in simplicity; the shape of an object should primarily relate to its intended function or purpose. I have always loved rummaging in junk shops and collecting old utilitarian bags. These have influenced my designs, with their practical design and use of quality materials to produce a simple but stylish, well-made item.
Enjoy exploring my collection!
Best wishes,
Alice
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